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Why We Do What We Do
A growing trend shows that financially literate households invest more in education and health, contributing to long-term social mobility.



DID YOU KNOW?
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Women are 33% more likely than men to defer financial decisions to a partner, citing lower self-confidence.
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In India and Pakistan, women’s financial literacy rates are under 20%, linked to low digital access and educational disparities.
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Only 27% of adults globally are considered financially literate in 2025, unchanged from the last major global survey.
THE ISSUE
OUR GOAL IS TO MAKE THAT DIFFERENCE.
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